Art Guidelines

Portable Document Format

Acceptable File Formats

For most situations, if your application can generate a PDF, we can probably use it. However, not all PDFs are created equal, and any of the file formats listed below may be just fine.

Vector Graphics

We Accept: PDF, EPS, AI, SVG

NOTE: All fonts used in your vector graphic must be converted to outlines/curves. If not, we may have to substitute fonts in your file or add the cost of the fonts used to your order.

Vectored graphics are based on mathematical formulas that define and create polygons: lines, curves, circles, rectangles and other shapes. They can be resized without losing quality and print cleanly.

Some examples of programs that create Vector Graphics:

Adobe Illustrator, Inkscape, CorelDraw, Macromedia Freehand

Raster Graphics

We Accept: PDF, PSD, TIF, PNG, JPG, BMP

NOTE: For best results, raster images should be a minimum of 350 dpi (500-600 dpi if the image includes text) and created at the size they will be printed.

Raster graphics are bitmaps. A bitmap is a grid of individual pixels that collectively compose an image. Raster graphics render images as a collection of countless tiny squares. Each square, or pixel, is coded in a specific hue or shade. Resolution in raster graphics is measured in dpi, or dots per inch. The higher the dots per inch, the better the resolution. Low resolution files (those under 350 dpi at the size they will be printed) may be blurry and small text will be difficult to read.

Some examples of programs that create Raster Graphics:

Adobe Photoshop, Paint Shop PhotoPro, Corel Photo-Paint

Layout Files

We Accept: PDF, INDD, QXD, PUB, DOC, PPT, XLS

NOTE: All fonts used in your layout file must be converted to outlines/curves or included with your file. For best results, any raster images used should be at least 350 dpi and created at the size they will be printed. All images placed in your layout file must be embedded or included with the layout file.

Layout programs combine vector and raster graphics into one packaged file. They can usually only be opened by the program in which they were created.

Some examples of programs that create Layout Files:

Adobe InDesign, PageMaker; QuarkExpress; Microsoft Publisher, Word, Powerpoint, Excel